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The Standard hotel wins all five of its nominated categories at The AHEAD Awards Europe, 2020

1st Dec, 2020

On Monday 16th November 2020, The Standard, London snapped up all five of its nominated categories at The AHEAD Awards, Europe. These were:

  • Bar, Club or Lounge
    Double Standard is The Standard’s bar and terrace. It incorporates a London Underground theme and is increasingly becoming the place to be. The judges loved that the “Modern and vintage furniture pieces work in harmony to create ‘a warm energy’ that bewitches guests into staying for hours on end”.
  • Hotel Conversion
    Previously a commercial office building, The Standard was converted into a one of a kind hotel. The judges applauded the transformation  from a building which “was once seen as an eye-sore into ‘a modern, relevant and distinctive’ hotel”.
  • Lobby & Public Spaces
    The Standard’s lobby area ‘The Library Lounge’ really does what it says on the tin and is a nod to the Camden Council office library that previously resided here. With it’s dark furniture and cosy atmosphere, you really can imagine getting lost in one of their many book for hours.
  • Restaurant
    Decimno, Chef Peter Sanchez-Iglesias’ restaurant, combines the Spanish cuisine of his family with his love of Mexico. The restaurant is located on the 10th floor of the building and has The Standard’s signature red lift going accessing it directly from the hotel entrance. With floor-to-ceiling windows, burgundy & green interior and an array of cacti and succulents, it’s no wonder the judges picked it as the winner.
  • AHEAD Europe Hotel of the Year
    Last but not least, TowerEight is delighted that The Standard won the coveted AHEAD Europe, Hotel of the Year award. One judge described the hotel’s “1970s punk narrative” as ‘an avalanche on the senses’.

The London hotel was the first Standard hotel outside America and was converted from a King’s Cross commercial office building previously occupied by Camden Council and transformed into a 266-bed hotel with three restaurants and a bar with ancillary spaces.

TowerEight is proud to have acted as Project Manager and Employer’s Agent on such an exciting project and congratulates everyone involved.

For more information on how TowerEight can help with your conversions, please contact: [email protected]